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2017 Online Shopping Trends

According To Recent Surveys, Shoppers Made Over 51% Of Their Purchase On The Web.

A Recent Survey by UPS shows that Online Shopping has surpassed in-store shopping, according to an annual survey of more than 5,000 online shoppers

The survey, now in its fifth year, polled more than 5,000 consumers who make at least two online purchases in a three-month period. According to results, shoppers now make 51% of their purchases online, compared to 48% in 2015 and 47% in 2014.

As online shopping accelerates, so does the use of smartphones to make purchases. The survey showed that 44% of smartphone users made buys through their devices, compared to 41% a year ago.

About 190 million U.S. consumers—more than half the population—will shop online this year, according to Forrester Research, as reported by the Wall Street Journal.

That’s a wakeup call for retailers, especially traditional department chains such as Macy’s (M, +0.69%), Nordstrom, J.C Penney (JCP, -1.98%), and Kohl’s (KSS, -1.16%), all of which reported sales slumps. Even big name stores such as Walmart (WMT, -0.71%) and Target (TGT, +0.62%) reported slim sales gains.

One of retail’s biggest game changers is Amazon (AMZN, -0.04%), which is killing its brick-and-mortar rivals. According to data released by eMarketer to Fortune, Amazon’s e-commerce revenue rose 15.8% in the last 12 months, which is roughly the same clip as Wal-Mart. But Amazon posted $82.7 billion in sales, compared with $12.5 billion for Walmart, and that chasm in dollars keeps getting wider.

Original Source: Fortune

Why is Responsive Website Design Important in Today’s Market?

Why is Responsive Website Design Important in Today’s Market?

Responsive website design is more important in 2017

Responsive website design, or as more commonly named, ‘Mobile Friendly’ websites are important to your website ranking. According to TechCrunch, Google’s latest mobile search algorithm update makes having a mobile-friendly sites even more important.  Responsive website design and architecture, allows a user on a mobile device to view your website differently than on a desktop.  The website ‘responds’ or changes appearance, based upon which type of device you are on.  The good news, there is help.

responsive website design | mobile friendly websites

In today’s competitive business Market, it is important to have a mobile friendly website.  More than 50% of web browsing is done on mobile devices. Therefore, when you develop a website, build it to Google’s mobile friendly standards. As a result, your website will rank higher than sites that are not Responsive or mobile friendly.  Responsive web design serves the same HTML code on the same URL regardless of user’s device.  This is Google’s recommended design pattern.

If you are new to designing websites, there are many tools on Google’s developer tools, which will steer you in the right direction.  However, if you are a business owner and need assistance, Contact Magic for a Free Consultation

2017-06-13T19:23:31+00:00May 23rd, 2017|Categories: Responsive Website Design | Mobile Friendly Website|